"Gangnam Style" hit too early. Starting now, YouTube views of songs will be part of the mix of data that makes up Billboard's "Hot 100" lists. Unfortunately. Read the whole story
Widespread use of apps, Netflix and other functions on smart TVs may be a while away, but the sets are making their way into … Read the whole story
This much is a given: We're all seeing more online video ads in the programming we watch digitally. But how much more, and where … Read the whole story
Pay-TV cord cutting will be minimal over the next several years. And while traditional TV viewership is in decline, TV will easily remain the … Read the whole story
I've reached a point where my day-to-day existence has morphed into something out of a hammock catalog. Where I used to be all about … Read the whole story
In a recent panel at OMMA RTB in New York City, debates broke out over issues surrounding metrics, content, quality of inventory, and how … Read the whole story
Video, mobile and real-time bidding (RTB) are all hot buzz words in the digital advertising industry, but many marketers and industry thought leaders may … Read the whole story