If marketers blend their online video and TV advertising just right, they'll enjoy a significant lift in their conversion rates says a new study that makes a point that would … Read the whole story
As he demonstrates the machine (a robot-controlled hatchet), David Neevel deadpans lines about the difficulties and sacrifices involved, including not seeing his girlfriend or … Read the whole story
"Part of our corporate philosophy is doing well and doing good at the same time," Sarah Bird, Annie's senior vice president of marketing and … Read the whole story
Spam's first ever spokescharacter, Sir Can-A-Lot, partners with chef Roy Choi for a digital effort launching this month. "Break the monotony" uses social media … Read the whole story
The campaign will be supported with an original song written by Tori Kelly, called "Fill a Heart"; online concerts and social media; TV spots … Read the whole story
In the latest expansion of its "Feed the Beat" program, Taco Bell has partnered with Twitter to offer fans the opportunity to have their … Read the whole story
The amount of time spent watching digital video on mobile phones and tablets doubled in 2012, and about one-third of the total time spent … Read the whole story
I like my dental floss to break into song at random intervals, my ketchup to dazzle me with its knowledge of paleontology and my … Read the whole story