ABC will give its advertisers guarantees across all of its platforms, yet another tipping point in the digital media landscape. However it works as a measurement tool, it already serves … Read the whole story
Looking to finally broaden the way advertisers get TV viewer guarantees, three Disney-ABC networks have adopted a new system. It uses Nielsen's Online Campaign … Read the whole story
As someone who's been round the block a few times, having seen and rated hundreds of wonderful Super Bowl spots, I was flabbergasted after … Read the whole story
In its ongoing efforts to create engaging original content online for the 50-plus audience, AARP is launching a series on YouTube called "Movies for … Read the whole story
Advertisers need to ensure that their editorial, sales and legal teams work together to determine how best to publish native advertising so that it … Read the whole story
Ask around, and the answer is a resounding "No!" pretty much 100% of the time. People use social networks to talk to their friends, … Read the whole story
Bizzie Gold is the founder of BUTI Fitness -- routines that combine yoga, tribal dance and plyometrics. The BUTI workout videos created for Good … Read the whole story
Much like Chicago winters, the post-Super Bowl sports world can leave sponsoring brands cold and desperate for any ray of warmth. The indisputable fact … Read the whole story
The company's new global integrated marketing campaign, tagged "Unfollow," supports the launch of the brand's new cross-training shoe, TevaSphere (which is touted as having … Read the whole story
Videology named Adam Goodman as executive director, west coast sales, Diana Huynh as director of mobile, west, and Joseph Lerner as account executive. Read the whole story