Alloy Digital, riding high with the success of Smosh on YouTube and with a recent $30 million infusion of capital, bought Digital Broadcast Group, adding a top content and online … Read the whole story
Time spent viewing free-on-demand television content jumped 40% over the past 12 months, which was up 29% over the preceding 12 months, according to … Read the whole story
A young woman told me the other day that she was meeting up with some friends who were "making a viral video." I thought … Read the whole story
The marketplace for exchange-traded media has doubled in the past quarter and has grown 184% over the past year, according to the latest findings … Read the whole story
When it comes to second-screen synchronized viewing, viewers seem to be as much in test mode as the networks and advertisers are. GfK research … Read the whole story
Facebook Home may not be coming to iOS, but some features of the software overlay for Android phones are expected to find their way … Read the whole story
About six months ago, a handful of people in the mobile field were tossing around the term "media throwing" as the next big thing. … Read the whole story
Maybe the generations have different tastes, but five restaurant marketers have found ways to reach both millennials and Gen Xers with some success, according … Read the whole story
With the upfronts heading into full swing, many are wondering how far we are from a time when marketers and agencies can execute agnostically … Read the whole story