A remarkable aspect to online video is that so much of it deals with matter that really illuminates the world. The rest, it seems, is the stuff that goes viral. Read the whole story
Publicis Groupe's Spark Communications has paired two clients-Dairy Queen and NBC Universal's Fandango-with an array of other media assets at NBCU to create a … Read the whole story
Entertainment marketing can be a tough play these days -- and it's especially difficult to rise above all the other entertainment noise. Netflix now … Read the whole story
In a significant talent raid, and potential brain drain for Publicis' Digitas, WPP's Mindshare has recruited one of its key execs -- Jordan Bitterman … Read the whole story
Mobile has reached mass market scale where now over 50% of the U.S. population is actively using a smartphone or tablet. Globally, 1 in … Read the whole story
SourceKnowledge, the video ad network based in Montreal, will partner with Datonics to use its audience data on SourceKnowledge's new real-time bidding video ad … Read the whole story
The experience of streaming TV shows and movies is increasingly common, yet it remains frustrating to many. Only one-third of streaming video users are … Read the whole story
BlackArrow, which counts Comcast and Time Warner Cable among its investors and offers a dynamic ad insertion platform for video-on-demand, plans to launch a … Read the whole story
For the first time in 200-odd of these columns, I have some inkling of a clue as to what I'm talking about. Which is … Read the whole story
On the heels of an industry-wide effort to curb texting and driving this summer, Sprint has teamed up with DoSomething.org to reach teens in … Read the whole story
We left the recent Mobile Media Upfront with the impression that buyers are be locked in a time warp re RTB. We heard quotes … Read the whole story
A large majority of corporate executives -- 89% -- said they have a personal social media account, and 76% think it's good for CEOs … Read the whole story