IAC-owned College Humor produced a comedy film, 'Coffee Town' marketed online and available from digital sources only. That cost about $2 million. About $375 million later, that business model must … Read the whole story
Consumers are uncomfortable with new technologies, where a camera or a sensing device can observe them watching TV content. Forty-three percent of people would … Read the whole story
The social media component includes Citgo's Facebook page, Twitter, YouTube, Instagram and Pinterest. The Facebook page tracks the two travelers, while touting the company's … Read the whole story
The humorous ads comprise three new spots (two of which debut this summer) featuring college sportscasters Kirk Herbstreit and Brent Musburger doing voiceover play-by-play, … Read the whole story
A new study reveals there are four distinct groups for those ages 18-34 -- from the "easygoing" to the "hardworking." The largest group, "Confident … Read the whole story
Is amassing a large YouTube subscriber list the beginning or the end of your video content strategy? If you answered the latter, it may … Read the whole story
So I was watching a cable TV drama, and up came a DirecTV commercial. That's right. I was not fast-forwarding, merely lulled into remote … Read the whole story