The ongoing arguments about whether online video advertising is effective or not just goes on forever, regardless of facts, stats and data. But even optimistic surveys show there is still … Read the whole story
Trying to put an old brand in the brightest digital light, "The Hollywood Reporter" has named Daniel Strauss as its new general manager of … Read the whole story
Of late, we've heard a very vocal minority complain about YouTube's value proposition to content creators.A simple Google search can yield what kind of … Read the whole story
"Taking a cue from Spotify, we wanted to do something unique and useful in the fitness category," Matt Anderson, creative director at Struck, which … Read the whole story
Entertainment costs keep rising, even as consumers and business executives bemoan specific products. Take 3D movies. Criticism of many 3D movies continues from consumers, … Read the whole story