Of course the study comes from Innovid, which is a pioneer in the interactive ad business. But stats from its latest benchmark study are impressive. Read the whole story
In an effort to make the real-time bidding (RTB) exchanges more accessible to developers, entrepreneurs, and overseas companies, self-serve media buying platform SiteScout this … Read the whole story
Wall Street may have had a negative reaction in after-hours trading to the storyline in Netflix's "fireside chat" conference call on Google yesterday but … Read the whole story
Singapore Airlines is launching a consumer video contest that aims to drive brand loyalty. The airline is inviting consumers to go to contest.flysingaporeair.com to … Read the whole story
Joe Ripp has been named CEO of Time Inc., replacing outgoing CEO Laura Lang, who is due to leave the company after it spins … Read the whole story
Videology hired Bill Nolte as vice president, publisher platform sales. Read the whole story