One of the somewhat overlooked attractions of online video isn't the content. It's that you can get what you want when you want, says a study from Ericsson. Read the whole story
YuMe, in its first earnings report since going public at the beginning of the month, posted Q2 revenue of $34.3 million, up 36% and … Read the whole story
If there's one thing that all media sellers love, it's upfronts. Buyers commit a year to 18 months in advance to spend large amounts … Read the whole story
In the commercial, titled "Miss Richfield's Selfie Tour of Philadelphia," cabaret entertainer Miss Richfield 1981 visits landmarks all over the city -- snapping photos … Read the whole story
"The Million Second Quiz," NBC's new-age game show, is a little less than one million seconds away from its premier, and the show's accompanying … Read the whole story
Fans can submit short (maximum 30 seconds) videos of themselves singing the chain's "Love That Chicken from Popeyes" jingle via YouTube, Vine or Instagram, … Read the whole story
New video habits are emerging as streaming media allows viewers to nibble on an episode or film over time. Likewise, devices are changing virtually … Read the whole story
Local search, media and advertising company YP has named Havas Media as agency of record for media planning and buying, and event marketing. Alex … Read the whole story
Binge TV viewing -- yesterday's marvel giving consumers exactly what they want -- may turn out to an albatross for some. Netflix, for one, … Read the whole story
Nearly all online video ads are still copies of TV ads. About 90% of video ads in the first quarter were repurposed TV spots … Read the whole story
It's hard for even the savviest of brand managers to keep up with the latest advancements in online video. Just when marketers reach a … Read the whole story