"Will it play in Peoria" has been replaced, or should be, by "Will it move merchandise in Mumbai?" In a worldwide economy and an Internet marketplace of online video, how … Read the whole story
On-demand TV services are seeing higher "binging" activity -- which Nielsen describes as watching more than three episodes a day. Among subscription video-on-demand (SVOD) … Read the whole story
In 10 years, TV will be bought through audiences, not ratings. It's an inevitable fact, but one that is only delayed because the infrastructure … Read the whole story
Interactive advertising service company Ensequence will roll out an ambitious, broad-reaching national platform for interactive TV advertising. AdConneqt+ enables programmers to offer an interactive … Read the whole story
The smartphone industry is maturing by literally maturing. One of the last large segments poised for sharp growth in this category is seniors. Read the whole story
Wall Street traders have their "Bloomberg terminals" and now Madison Avenue's have their AdFin dashboards. Taking yet another page out of the financial industry's … Read the whole story
Unlike theatrical box office data, there isn't any uniform system where weekend results are released during the weekend, per day -- or more traditionally … Read the whole story
Thursday marks the grand finale in the Swisspers Sleep Naked Face-Off, a social campaign to get people talking about the health benefits of removing … Read the whole story
Fans of the marshmallow creme cookies are being invited to share their favorite "Mallo-Memories" by posting photos, videos and stories through the Mallo-Memory tab … Read the whole story