I watched the premiere of 'Hostages" on CBS Monday night and while I truly can wait until next week to see what happens next, I would have watched a second … Read the whole story
Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion -- up 13% compared with 2012, according … Read the whole story
Video is hot. In June, 183 million Americans watched more than 44 billion online videos, according to comScore. They also watched a record of … Read the whole story
Opera Mediaworks, the mobile advertising unit of browser maker Opera, introduced new voice and ad units on Wednesday designed to drive engagement for developers … Read the whole story
Amazon is covering all possible bases in its annual Kindle announcement this time around. But a barrage of press releases and cool feature call-outs … Read the whole story
Nissan has a couple of unique programs going on with its Versa Note compact car that involve new relationships with Amazon and Vevo under … Read the whole story
As an industry, we spend every day opining on the value of Deal ID, the nomenclature of programmatic direct versus premium programmatic, the power … Read the whole story
AOL, Microsoft and Yahoo want the industry to adopt programmatic premium ad buying, so the trio will create a common set of application programming … Read the whole story
"The emergence of RTB was critical because, for the first time, it allowed display marketers to target individuals rather than a website's audience," Business2Community … Read the whole story
Turner Broadcasting System became the latest Adobe Primetime customer Tuesday, furthering its adoption of video technology to power new TNT and TBS apps and … Read the whole story