Katie Couric, Global Anchor, has a pretty cool ring to it, though what that job at Yahoo means still seems to be up in the air. But it buys Yahoo … Read the whole story
NativeX, an ad technology provider for mobile games, is expected to this week announce the hiring of James Shanahan as its chief scientist and … Read the whole story
According to author Christopher Booker, there are seven basic plots for stories, and nearly every tale we tell falls into one of those categories. … Read the whole story
Three months after revising its real-time bidding (RTB) projections, eMarketer is at it again -- this time saying advertisers will spend more than $9 … Read the whole story
At our Native and Content Marketing breakfast events earlier this year, Sharethrough's name came up again and again as a company that "gets" native … Read the whole story
Television advertising growth is expected to dip for the calendar year 2013 -- with overall U.S. advertising gains up 2.5%. Total TV advertising will … Read the whole story
A couple of weeks ago, I mentioned that we had passed up the opportunity to put our content and brand on TV. A few … Read the whole story
Would Thanksgiving twerky be considered a vegetarian dish? Present signs point to no. Advertising agency Firehouse combined Thanksgiving and twerking – just when I … Read the whole story
Mobile image and video social nets like Instagram and Vine are giving brands like Toyota eye-catching media that plays well outside of the source … Read the whole story
Created as part of DoSomething's charter to make the Internet more accessible to more people, the effort is a way to use gamification elements … Read the whole story
Well, maybe. Only a small share admit that mobile spices up their sex lives. But these wives and mothers are remarkably flirtatious over their … Read the whole story
As expected, Yahoo announced that Katie Couric will join the Web portal early next year as "global anchor." In that role, she will lead … Read the whole story