Well, the answer is they lie and distort, supposing many users are so used to it they don't even care. Read the whole story
"People want that sense of security. It's the closest we could see along the lies of a warranty or support service," Patrice Samuels, research … Read the whole story
The expected experience of mobile pre-roll is that a video advertisement will appear immediately before the editorial video content in the same video player. … Read the whole story
Nielsen on Thursday said it's launching the final technical trial before expanding Online Campaign Ratings (OCR) service to mobile this summer. Participating in the … Read the whole story
The 5-Second Hook is a simple concept, but an entirely new consideration for advertisers. The rise of native advertising and YouTube's TrueView has made … Read the whole story
Looking to bolster support from its customer base -- and potential customers, Aereo has started up a site called ProtectMyAntenna.org. Read the whole story
The subprime crisis of 2008 surprised a lot of people. But looking back, we are almost as mad at ourselves for not seeing it … Read the whole story
In the "Set the Table" campaign, running from April through December under Nestle USA's El Mejor Nido ("The Best Nest") marketing platform, 41 Superior … Read the whole story
The multiscreen viewer truly does exist. Crossover between television viewing and online video watching is growing as TV viewers increasingly rely on digital outlets … Read the whole story
In the latest on the QSR breakfast wars, the campaign follows McDonald's' two-week-long offer of a free cup of McCafe (which ended April 13), … Read the whole story
Boston-based Brightcove said that French newspaper Le Figaro will be using its Video Cloud online platform for a new mobile version of its online … Read the whole story
GoPro says its high-definition video camera products are "life cameras." One analyst says GoPro really wants the company's name to be one with the … Read the whole story
true[X] media, formally known as Social Vibe, added three high-profile members to its board of directors. Taking a seat at the head table are … Read the whole story