Evolve's new INgage ad plays only when the user scrolls over it while otherwise reading text. Once the reader/viewer leaves, so does the ad, but Evolve thinks it's a perfect … Read the whole story
Interpublic's Mediabrands has announced a deal with ABC to participate in a trial of a "reserved programmatic" trading system for its online video advertising. … Read the whole story
Americans are increasingly embracing original digital video programming, preferring that type of content to news, sports and daytime programming on television, and like it … Read the whole story
Younger viewers feel targeted online TV and video commercials are more intrusive than their older viewers -- also that online video messages are more … Read the whole story
Commenters deluged the Federal Communications Commission with written opinions about broadband regulations, crashing the agency's Web site and forcing it to extend the comment … Read the whole story
By all accounts, mobile video is a distinct opportunity and will remain one. But as consumers become screen-agnostic, advertisers must think similarly. What we … Read the whole story
Let me be upfront about this: When it comes to covering the advertising marketplace, I have some personal biases, and they come mainly from … Read the whole story
The second quarter won't stand as a high point in Marissa Mayer's turnaround efforts at Yahoo. The company on Tuesday reported revenue, excluding traffic … Read the whole story