According the Hub survey titled TVE: The Big Story, 17% of respondents who think they have a strong understanding of what TV Everywhere is think it refers to services like … Read the whole story
Programmatic advertising has woven its way into every channel in marketing, including the most traditional: television. According to a new study from AOL, over … Read the whole story
How important is social TV: people posting and reading comments about TV programs on social media platforms? A recent study, undertaken by the Council … Read the whole story
Newcastle Brown Ale is celebrating bartenders in a unique promotion enlisting the band Grouplove and the U.S. Bartender's Guild. The beer brand created a … Read the whole story
According to a new study from Limelight Networks, Inc., the annual State of the User Experience Report that explores key trends in how users … Read the whole story
How is it possible that while our industry talks about cross-screen buying and integrated campaigns, convergence has still managed to sneak up on us? … Read the whole story
Despite the marketer's edict that mobile should be an essential part of today's marketing strategy, agencies and clients that market to affluent consumers continue … Read the whole story