VidBlog
by P.J. Bednarski, Staff Writer
Netflix has announced that it will allow users to discreetly recommend films to their friends on Facebook -- a kind of interactivity that makes sense. On the other hand, Pew … Read the whole story
by Joe Mandese
While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data … Read the whole story
by Wendy Davis
Aereo says in new court papers that it's entitled to continue operating, and argues that it's now entitled to a compulsory cable license, which … Read the whole story
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by Wayne Friedman
Led by expected growth in political advertising on TV stations this fall -- and steady national cable TV gains -- total TV advertising is … Read the whole story
by Sarah Mahoney
"I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen says on her Twitter feed, with a link to a video showing the … Read the whole story
by Tanya Gazdik
Aflac is kicking off the college football season with a TV spot, an online sweepstakes and a partnership with 1991 Heisman Trophy winner Desmond … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or … Read the whole story
COMMENTARY
by Joseph Jaffe
A month ago, Procter & Gamble announced it would be culling about 90 to 100 of its brands globally, in a restructure that would … Read the whole story
COMMENTARY
by Reid Tatoris
When it comes to discussing tough or otherwise boring topics, consumers are intensely attracted to the entertainment that animals proffer. Read the whole story
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by Richard Whitman, Columnist
A recent UK study queried ad agencies about their thoughts on native advertising. While 77% of agencies are now comfortable explaining native advertising to … Read the whole story