Huge shifts in the way consumers get their content, and the fact that schedule-based TV seems kind of old fashioned, is leading MoffettNathanson to conclude the shift of ad dollars … Read the whole story
Video ad platform Mixpo on Wednesday announced it has acquired ShopIgniter, a social mobile advertising firm. The acquisition blends three of the fastest-growing areas … Read the whole story
More than one million people recently submitted comments to the Federal Communications Commission about net neutrality, setting a new record for the agency. Observers … Read the whole story
"I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen says on her Twitter feed, with a link to a video showing the … Read the whole story
Some professional sports organizations seem to really get social media, and others just really, really don't. In that latter category apparently belong the American … Read the whole story
Being forced into early retirement or discovering that someone close has died are scenarios that don't make for entertaining TV spots. But John Hancock … Read the whole story
For marketing naysayer who continues to denounce the possibility of anyone wanting to steal company or client data, perhaps the most recent Apple iCloud … Read the whole story
The automaker is using a U.S. TV show of yore for creative ideation around a global campaign for its New Trafic light commercial van … Read the whole story
Drawbridge, a cross-device ad-targeting firm, is expected to announce updates to its platform in the coming weeks, and the company gave "Real-Time Daily" an … Read the whole story
Less than a year and a half after her arrival, AOL is losing Susan Lyne as head of its Brand Group. No defection, however … Read the whole story