ESPN's John Skipper says he's not worried that millennials will cut the cord for good, and he's probably right. Sports keep broadcasters and ESPN afloat. Even if online video gets … Read the whole story
National TV's current advertising concerns are not coming at the hands of online advertising, according to one analyst. Pivotal Research notes that the national … Read the whole story
It's the time of year when the editors of MEDIA and OMMA magazine begin considering candidates for their annual Agency of the Year awards, … Read the whole story
The amount of pre-roll video inventory available for programmatic buying increased 14% from Q1 to Q2 2014, and much of that growth was driven … Read the whole story
The NFL regular season kicks off this week with a game between Green Bay Packers and the Seattle Seahawks. To celebrate the beginning of … Read the whole story
EA Sports has partnered with Google to promote its flagship Madden football game by allowing fans to create custom gif ads in real-time based … Read the whole story
It's pretty hard to feel sorry for women who make a living out of wearing revealing, often suggestive, clothing on screen and red carpets … Read the whole story
That's according to a new study by the World Federation of Advertisers, which surveyed more than 40 major global advertisers with total annual ad … Read the whole story