VidBlog
by P.J. Bednarski, Staff Writer
Netflix is now testing short-length features, recognizing more viewers are watching video on mobile devices and that the screens on those devices are getting bigger. It wants a piece of … Read the whole story
by Laurie Sullivan
Adobe has released upgrades to its Primetime Digital Rights Management platform that bring content protection across apps on connected devices like set-top boxes and … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
A recent survey of media buying agencies, conducted by Strata, found that 45% of those polled are more interested in digital/online video than they … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
NEWS ITEM: A recent "Good Morning America" interview with supermodel Gisele Bundchen and Olympian Lindsey Vonn about their new Under Armour advertising campaign was … Read the whole story
by Tyler Loechner
DoubleVerify on Monday announced the launch of Video+, a suite of digital video ad quality tools intended to help marketers combat fraud and other … Read the whole story
COMMENTARY
by Eric Korsh
While digital distributors and studios are copying the formats of cable and broadcast networks, the latter are largely ignoring the ascension of digital originals … Read the whole story
by Mark Walsh
Facebook on Monday said it has hit 1 billion video views per day as the social network ramps up efforts to rival YouTube as … Read the whole story
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by Mark Walsh
AOL is expanding its lineup of rich media mobile ads with a new full-page, interstitial unit aimed at attracting brand advertising dollars. The new … Read the whole story
by Karlene Lukovitz
An accompanying sweepstakes will launch on Oct. 6, offering a chance to win prizes from some of the profiled businesses, including Maxwell House products, … Read the whole story
by Aaron Baar
"It's certainly an opportunity area" for device manufacturers, Jeri Smith, president and CEO of Communicus, tells "Marketing Daily." "[Kids] don't dictate the brand, but … Read the whole story