Netflix is now testing short-length features, recognizing more viewers are watching video on mobile devices and that the screens on those devices are getting bigger. It wants a piece of … Read the whole story
Adobe has released upgrades to its Primetime Digital Rights Management platform that bring content protection across apps on connected devices like set-top boxes and … Read the whole story
A recent survey of media buying agencies, conducted by Strata, found that 45% of those polled are more interested in digital/online video than they … Read the whole story
NEWS ITEM: A recent "Good Morning America" interview with supermodel Gisele Bundchen and Olympian Lindsey Vonn about their new Under Armour advertising campaign was … Read the whole story
DoubleVerify on Monday announced the launch of Video+, a suite of digital video ad quality tools intended to help marketers combat fraud and other … Read the whole story
While digital distributors and studios are copying the formats of cable and broadcast networks, the latter are largely ignoring the ascension of digital originals … Read the whole story
Facebook on Monday said it has hit 1 billion video views per day as the social network ramps up efforts to rival YouTube as … Read the whole story
AOL is expanding its lineup of rich media mobile ads with a new full-page, interstitial unit aimed at attracting brand advertising dollars. The new … Read the whole story
An accompanying sweepstakes will launch on Oct. 6, offering a chance to win prizes from some of the profiled businesses, including Maxwell House products, … Read the whole story
"It's certainly an opportunity area" for device manufacturers, Jeri Smith, president and CEO of Communicus, tells "Marketing Daily." "[Kids] don't dictate the brand, but … Read the whole story