Netflix users really use their subscription. Streaming has increased dramatically, and now the average user watches 46.6 hours a month, according to company stats and a new report from The … Read the whole story
Clearstream, a video ad targeting platform that uses real-time bidding (RTB), on Thursday announced it has acquired EngageHD, a mobile ad targeting platform. Follow … Read the whole story
Richard Sherman, cornerback for the Seattle Seahawks, is the latest football player to work alongside his actual mother in the Campbell's Chunky soup "Mama's … Read the whole story
The U.S., currently the dominant player when it comes to overall over-the-top (OTT) services, will continue to see soaring growth -- but its share … Read the whole story
For many years, brands have gone to great lengths to ensure that their videos "go viral." They try to create funny, endearing or heart-wrenching … Read the whole story
According Adap.tv's 2014 US Video State of Industry report, premium video is going programmatic. This time last year, says the report, video publishers were … Read the whole story
Mobile video advertising is expected to rise sharply this year from a small base. Ad revenue in the category is expected to more than … Read the whole story
Looks like cable operators will need a new excuse for slow adoption of TV Everywhere, because it turns out consumers are doing just fine … Read the whole story
No, it's not the cover of "Time" magazine, but the front of the issue of "Bloomberg" magazine hitting newsstands tomorrow. The cover story about … Read the whole story
Yesterday we found out that the worth of Facebook 'likes' is highly questionable, and today the conundrum is whether all that second-screen activity actually … Read the whole story
If mobile has contributed a unique art form to the culture, it's the selfie. So why not turn them into a new kind of … Read the whole story