Do you want an ad that's shared and passed around and talked about, even if that means the consumer is happy and entertained but isn't filled up with knowledge about … Read the whole story
As we all know, there is severe consumer fragmentation going on right now across media. Audiences are viewing content on multiple devices, while demanding … Read the whole story
The mobile banner came in for another beating yesterday during a panel yesterday at the OMMA Display conference focused on the topic. The question … Read the whole story
Derek Jeter, not known as the most quotable guy on the field during his 20 years as a Yankee, said today he is launching … Read the whole story
Media and marketing deal-making nearly tripled its dollar volume in the third quarter of this same period a year ago. In tracking 657 merger … Read the whole story
The window to premium programmatic is not simply open, but it has been shattered. Everyone has a "programmatic first" mentality, which is needed for … Read the whole story
Say what you will about user interface, but as we consider the experience of in-app vs. mobile Web video, current consumer attention is on … Read the whole story
Mondelez International has signed a global online video agreement with Google as part of its strategy to invest more of its media spending in … Read the whole story
Sometimes there is a disconnect in Adland between what is said and what is done, says Ritu Trivedi, EVP Digital Marketplace, MediaVest USA. And … Read the whole story