A report from Touchstorm says that only 115 magazines out of 1,547 it studied had a "meaningful audience" of 10 million or more YouTube views and 52% had less than … Read the whole story
A DoubleClick for Publishers outage prompted a lack of ads serving across many publisher sites Wednesday morning. Google's ad-serving platform, used by many sites … Read the whole story
While the demise of ad agencies due to digital disruption has long been prophesied, the evidence just doesn't point to such an outcome. The … Read the whole story
Some of the results from the Cablevision, Time Warner Cable study note that nearly three-quarters - 74% - of TV tuning occurs outside of … Read the whole story
Two reports about programmatic advertising came out this week that appear to be in stark contrast to one another. On the one hand, Chango … Read the whole story
Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platform BrightRoll. The deal -- for $640 million in cash -- will combine … Read the whole story
Can a one-off video produced for middle-of-the-night play on a niche cable channel withstand critical scrutiny after it has gone viral? Probably. Once a … Read the whole story
Although there is no shortage of video-snippet sharing services, Mark Cuban, Bill Lohse, and several other investors are betting on Ocho -- a new … Read the whole story
With Tumblr's recent video launch, multichannel networks jockeying for YouTube "stars," Facebook, Twitter and others' advanced video products, and the ascension of digital video … Read the whole story