Tomorrow, YouTube has its tenth birthday, though nothing is as simple as that anymore. Feb. 14, 2005 is the day the YouTube domain name was registered, but it wasn't until … Read the whole story
Programmatic or automated ad buying could put a stake in the heart of multichannel networks or force them to rethink their business model. One … Read the whole story
Memo to: Linda Yaccarino -- Linda: As you know, I was at the IAB meeting in Phoenix last week and wandered into a session … Read the whole story
Nielsen says potential new media measurement competitors are just offering a small piece of the bigger media picture. Nielsen revenues grew 1.2% to $1.63 … Read the whole story
Machine-based ad trading is leading to fewer human interactions, but that hasn't stopped marketers from getting social. A new report notes that social ad … Read the whole story
Visible Measures, a Boston-based ad tech firm and demand-side platform, is taking measures to ensure that video ads are visible. The company on Thursday … Read the whole story
There are many words that conjure up romantic images and associations, but programmatic is certainly not one of them. The old saying is that … Read the whole story
At the supermarket the other day, I grabbed my usual rations of ice cream and capers and headed towards the 10-items-or-fewer line. Upon arriving, … Read the whole story
There's Vegas, and then there's Vegas at capacity. As full of promise as it is with all of tomorrow's technology, our expectations from the … Read the whole story
Deanie Elsner became its first CMO in February 2013. The company stressed that marketing remains "critically important" and will be moved "closer to the … Read the whole story