John Green, of the VlogBrothers channel, recently essayed about a single oft-quoted line from his 2008 book, "Paper Towns," that's taken on a life of its own. He has discovered … Read the whole story
Nielsen today is expected to announce plans to begin rolling out a controversial method that it says will fix some antiquated parts of its … Read the whole story
Video ad viewability has been a hot-button issue among advertisers and publishers over the last few years, especially as programmatic video buying has increased, … Read the whole story
Yahoo has built a feature that allows application developers to incorporate search into apps and earn a percentage of revenue garnered from clicks on … Read the whole story
Judged by their actions and words, it seems many industry folks believe that "media usage" is directly linked with a corresponding opportunity to reach … Read the whole story
"There's a lot of info out there. It exists and it's readily available," Prof. C. Samuel Craig tells "Marketing Daily." "All you have to … Read the whole story
Isn't it grand that privacy is a profit center for AT&T? If you live in Kansas City or Austin and want its speedy-as-Google fiber … Read the whole story
Nickelodeon has given it the cutest twist ever, with adorable little actors reading from the works of some of the greatest. There's Maya Angelou, … Read the whole story
AMC plans to turn the final half-season of "Mad Men" into a nationwide cultural event. No less than eight cultural institutions in three cities … Read the whole story
I love The Oscars. Every year, for a few hours, we get to celebrate the best of the film industry and peer inside the … Read the whole story
A new primer from the IAB demonstrates how location data from mobile is not just for mobile ad targeting. Increasingly, it is playing a … Read the whole story