At CBS Interactive, with more than 20 sites, personnel for the new Studio 61 unit will work to identify opportunities for custom branding, and an in-house team will build it. … Read the whole story
Video and broader digital distribution are great ways to engage new audiences. On a mission to do just that, Twitter this week is rolling … Read the whole story
PointRoll, a Gannett company, has released its 2014 benchmarks report. Over 100 billion ad impressions -- which were both programmatically and traditionally traded -- … Read the whole story
Omnicom Media Group has entered into an upfront agreement with National CineMedia to bring Omnicom client brands to movie patrons across NCM's network. The … Read the whole story
It's easy to forget that the TV industry is in a real pickle. We forget because we are spoiled with content like "House of … Read the whole story
Internet-connected televisions are catching on faster than projected, and are squeezing out Blu-Ray disc players as a way to access streaming and Internet-based content … Read the whole story
In the throes of planning upcoming campaigns, any major marketer may well utter the following phrase about his or her media mix: "I'm always … Read the whole story
Place-based video network Captivate has revamped its presentation with a new on-screen look for content and advertising on its network of displays in office … Read the whole story
The first rule of search engine marketing is never say never. Indeed, many company executives do -- but Darren Clark, CTO at YP.com, isn't … Read the whole story
AOL will use some of its sites to support the new Ad Council campaign ”Love Has No Labels” starting today -- showing a series … Read the whole story
If Comcast's $45 billion merger with Time Warner Cable goes through, the deal will extend the company's broadband footprint, leaving it as the only … Read the whole story
OMG will spend the $50 million on behalf of clients over the next year. Under the agreement, ads will appear on movie theater screens, … Read the whole story
"Beatle." I have just primed you. Before you even finished reading the word above, you had things popping into your mind. Perhaps it was … Read the whole story
Traditional pay TV providers -- cable, satellite, and telco companies -- posted modest losses in subscribers, registering a net loss of 0.1%, or 125,777 … Read the whole story