At first blush, I have to admit, hearing that NBC was planning a subscription online comedy service struck me as a bad idea. But a short-clip comedy app and Web … Read the whole story
In a move that sends a powerful signal about the future of data-based audience targeting, Nielsen this morning announced a deal to acquire eXelate, … Read the whole story
Online video continues to win ad dollars with its promises of efficiency and targeting, and it is also nabbing money from a softening TV … Read the whole story
You've already seen actor Ving Rhames flexing his Mission Impossible-style muscle to protect babies and unruly teens for ADT. The latest in the new … Read the whole story
NBC continues to join the increasingly confusing array of cloud-based, stand-alone, Web-based TV services, with one featuring comedy shows and content. This one will … Read the whole story
The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent … Read the whole story
This week marks the debut of the Acumen Report, our annual study on consumers and their media habits. This year we explored 13- to-24-year-olds … Read the whole story
As the tail end of millennials turn 21 and graduate from college, it's time to turn our attention to next major consumer group - … Read the whole story
Clorox has partnered with The Huffington Post around content developed by the news site and its contributing mommy bloggers. The effort comprises more than … Read the whole story
TV station group owner E.W. Scripps followed business results similar to other TV stations groups' fourth-quarter 2014 results -- lower local core advertising, but … Read the whole story