Millions of viewers--not techies, or journalists or "in the industry"-- checked out how HBO Now and HBO Go would deal with the season premiere of "Game of Thrones." They were … Read the whole story
At the NAB Show, Akamai and Adobe unveiled a new server side ad insertion device that it says could block the ad blockers, and … Read the whole story
Nielsen says nearly half of its global respondents, 49%, say they watch live video programming more if it has a social-media tie in. And … Read the whole story
Scott Schiller, EVP, digital advertising sales at NBCUniversal, says partnerships like Honda's with SNL involve NBCU "sitting down with clients before and during the … Read the whole story
Interactive digital video advertising is well established in taxis. Now it's coming to popular on-demand ride-sharing services, including Uber, Lyft, Sidecar and Flywheel, courtesy … Read the whole story
In the digital video business, it's somewhat of a given that smart marketers need to develop mobile video ad strategies as consumers shift to … Read the whole story
Vindico, a Viant company and digital video ad platform, recently released its 2014 Annual Report, zeroing in on the topic of viewability. Vindico notes … Read the whole story
Things are in moments now. Meaning (both discovering it and making it) has to happen quickly in a cut-down society. Yet the paradox is … Read the whole story
For the last three Aprils, Dove has launched a stunt-based video campaign about women's beauty issues -- with great success. In 2013, the brand … Read the whole story
Programmatic media buying from Web to television continues to rise, but there's a reason: the flow of consistent data. The trend continues to force … Read the whole story
Comedies should be funny because of the characters, not the plot. Is it a one-joke show or can it be maintained as a weekly … Read the whole story
According to a new analysis from GfK MRI's Survey of the American Consumer, by Cathy Saraniti, Senior Vice President at GfK MRI, thinking of … Read the whole story