For much of last week, the ad network used by Yahoo's most popular domains was targeted by cyberthugs hoping to spread malware to millions of visitors to the sites. Read the whole story
Show of hands: If you wanted to watch a James Bond marathon, would you turn to a Netflix-esque over-the-top service, or a traditional network … Read the whole story
Third-party ad validation for some Google products got a shot in the arm Tuesday. comScore made Campaign Essentials available to brands in the U.S. … Read the whole story
What does Yahoo want with the fashion shopping Web site Polyvore, where mobile app visitors rose 36% in June 2015, compared with the year-ago … Read the whole story
SpotXchange, a supply-side platform (SSP) for programmatic video, and demand-side platform (DSP) AudienceScience on Monday announced a partnership that will open mobile video ad … Read the whole story
As part of its ongoing push to boost user engagement, Twitter is focusing on its unique position as a "live" platform for documenting events … Read the whole story
In yesterday's Online Spin, Maarten Albarda signaled the imminent break-up of agencies and clients. Communication is close to zero. Fingers are being pointed. The … Read the whole story
Just in case all you parents of teens out there don't have enough to worry about, a new survey from Australia found that half … Read the whole story
Opening up the mobile-advertising floodgates, Instagram is now offering its application programming interface to outside parties. Brands and their developer teams can now plug … Read the whole story
The trend study, from WPP media agency Maxus, looks at some of the technological advances and consumption patterns that will impact marketing in the … Read the whole story