Nielsen says it now reports Netflix and Amazon viewer data it is has collected with major studios, and Netflix now admits, it gives some viewership information to the majors too.. … Read the whole story
As part of the agreement, WPP units will enter into the first "beta partnership" with Pound, a BuzzFeed offering that analyzes how content shares … Read the whole story
Programmatic advertising is obviously top of mind for many in the digital ad industry, but not all ad agencies are convinced the tech properly … Read the whole story
StickyAds.tv, a supply-side platform (SSP) for video advertising, on Thursday added "programmatic direct" sales capabilities to its platform. Publishers can use StickyAds' new product … Read the whole story
It's a thing. No doubt you've seen many of them over the years. I'm talking about automatic ad creation widgets that promise to automagically … Read the whole story
Appnext, a Tel Aviv-based programmatic platform, has announced the launch of a native video ad solution, allowing publishers to serve ads on a cost-per-install … Read the whole story
YouTube took on Amazon Twitch Wednesday with the official launch of YouTube Gaming, a video game-streaming portal. Read the whole story