Extreme Reach, a video advertising management and delivery solutions provider, has introduced an open-platform monitoring tool that can flag agencies when an online ad is being shown in violation of … Read the whole story
Leading brands conceive of, and create, brand experiences that seem all too discrete; too specific to their media environments and platforms, and less-aligned to … Read the whole story
Vice reporters have apparently run afoul of the Turkish government, which has been employing increasingly repressive measures against news organizations reporting on the confused, … Read the whole story
Digital video is taking off as a marketing tool, and brands are using it in more and more creative ways on social media. For … Read the whole story
By most measures, female-focused negativity (or cattiness, or whatever you want to call it), reigned supreme at MTV's Video Music Awards last night. Yep, … Read the whole story
Viewing with over-the-top streaming devices on connected TV sets is rising sharply -- 380% in the first quarter of this year -- yet engagement … Read the whole story
Matt Britton argues that the counterculture of the Sixties has become the culture today. We are now living in a "hyper-socialized, experience-obsessed marketplace" that … Read the whole story