VidPal Travel.com right now is mostly a New York service, but when it really gets rolling it will let visitors request a specific video in many cities. The site brings … Read the whole story
comScore, which holds its annual industry summit in New York Tuesday, this morning announced the rollout of a cross-platform audience measurement service combining TV … Read the whole story
With this month’s release of iOS9, mobile advertisers and publishers are likely to be clicking on every article they can find about the new … Read the whole story
Fyber, a supply-side platform based in Berlin, announced today that its mobile video product has seen a 250% increase in weekly revenue between May … Read the whole story
Conde Nast this morning announced a restructuring of its executive suite, naming Robert Sauerberg to succeed Charles Townsend as CEO in January 2016. Townsend, … Read the whole story
Brands that have the foresight to plan for cross-channel media activation - offline, video, display, mobile and more - are extending the influential power … Read the whole story
Nearly one-in-four (23%) online video ads traded in the UK are now done so via programmatic technology, according to a recent research report from … Read the whole story
The "fear of missing out," better known by the acronym FOMO, is a real psychological phenomenon with negative consequences for social media users who … Read the whole story
Based on figures released by the Outdoor Advertising Association of America (OAAA), Out Of Home (OOH) advertising revenue rose 3.8 % in the second … Read the whole story