Online over-the-top services are so plentiful now, consumers could become overwhelmed by underwhelming content., just like cable. Are we building an infinite universe of content "with nothing on"? Read the whole story
Looking to mark a clear distinction among the wide variety of digital video content, video ad tech company Freewheel is starting up an organization … Read the whole story
Before Facebook sells a single Oculus Rift headset, how could the social giant turn people onto the wonders of virtual reality -- and significantly … Read the whole story
Mobile audience targeting firm NinthDecimal on Tuesday announced it has partnered with cross-device targeting company Tapad. The partnership will give NinthDecimal access to Tapad's … Read the whole story
The NFL has a history of using emerging technologies to offer fans a better experience, especially when it comes to video. They've introduced augmented … Read the whole story
Two fast-growing digital broadcast networks, Grit and Escape, have signed up for national viewing data from Nielsen Media Services, as well as boosting its … Read the whole story
While bot traffic may have peaked two years ago at about 60%, today more than half of all Internet traffic is still considered bot … Read the whole story
This is the latest offering from the QSR's Toasty.TV microsite, launched last year with the goal of increasing engagement with its core audience of … Read the whole story
Nearly one-in-four (23%) online video ads traded in the UK are now done so via programmatic technology, according to a recent research report from … Read the whole story
"Second-screen behavior gives us the opportunity to tell those stories without being constrained to 30 seconds and to let the viewer find the story … Read the whole story