At a conference about programmatic sponsored by Think LA and IAB, a Kellogg's exec says a surprise winner in the move to programmatic may be the ad creators. Read the whole story
Amid concern about ad blockers and shaky ad investor sentiment, TubeMogul grew its revenue by 70% to $46.5 million in Q3 in its sixth … Read the whole story
It's time for all publishers, not just the biggest ones, to pay attention to this new template. Read the whole story
Big TV marketers DraftKings and FanDuel -- daily fantasy sports operations -- have been deemed illegal by the New York State attorney general. Eric … Read the whole story
A full 96% of B2B organizations use video content marketing, according to an annual study fielded by the Web Video Marketing Council, Flimp Media … Read the whole story
Established in 2005, Yonder Media bills itself as a mobile-first digital and social media agency. Services include mobile and social media strategy, media planning, … Read the whole story
The second round of Lincoln/Matthew McConaughey work has been out a little over a month, and at least one writer is already questioning its … Read the whole story
Sports and live event TV is contributing to a slight increase in current national TV advertising -- but it probably isn't going to last. … Read the whole story
'Bloomberg Pursuits' began a new online video series showing how various luxury goods are made. The series, appropriately called "Made," debuted this week with … Read the whole story
Razorfish, g-Net Media, Ayzenberg and Wunderman all have roles in the advertising and marketing campaign for the new game 'Rise Of The Tomb Raider," … Read the whole story
Random iPhone App of the week: Cole Haan has updated its app so users can make purchases on Pinterest with live buyable pins and … Read the whole story