Altitude Digital, the big supply-side platform, today is formally announcing it has teamed with open ad management company Sizmek to integrate Sizmek's Peer 39 into the Altitude Arena programmatic platform. Read the whole story
A new report by Integral Ad Science, a company that analyzes media environments for online advertisers, finds that publishers have a ways to go … Read the whole story
Facebook is revamping its advertising offerings for Instant Articles, following complaints from publishers that certain restrictions were making it difficult to monetize their content … Read the whole story
Sen. Al Franken (D-Minn.) is renewing a push for legislation aimed at prohibiting companies from collecting data about consumers' locations without their explicit consent. Read the whole story
Opera Mediaworks, a mobile ad platform under the umbrella of Opera, reported Q3 financial results today, with most of their revenue thanks to mobile … Read the whole story
Sadly, I often get the impression that digital publishers are forgetting that each of them is a brand, and each reader is a consumer … Read the whole story
As leading retailers increasingly focus on ecommerce spread over the Thanksgiving weekend, a new study says winning those digital sales may be just as … Read the whole story
With last year's holiday spending hitting $602 billion, retailers need to be ahead of the game when it comes to marketing and advertising. One … Read the whole story