Super Bowl videos take a up a good size chunk of YouTube space, and have earned 2 billion views. A significant portion of those views are for Super Bowl ads, Read the whole story
Interestingly, two advertisers not participating in this year's game are still generating a lot of Super Bowl-related buzz from their spots in last year's … Read the whole story
A day after wowing Wall Street with its quarterly earnings, Facebook is expanding the ability to share live video to all domestic iPhone users. … Read the whole story
Some cable TV networks slowed down commercial clutter in the fourth quarter of 2015; network executives had earlier pledged to do so. Viacom lowered … Read the whole story
Forbes, a media owner with an ad-supported business model, searches for a middle ground when it comes to serving advertisements on its site to … Read the whole story
While the primary reason for using the second screen is to access more information about the content they are viewing on the primary screen, … Read the whole story
Listening to data to is a bit like checking into a hospital. Sometimes you're likely to be sicker when you come out than when … Read the whole story
Cable companies are circling the wagons against possible new set-top box rules that would enable consumers to more easily watch TV on smartphones, tablets … Read the whole story
"We have to be very protective of our subscribers" said Fariba Zamaniyan, SVP, TiVO Research at our Marketing: Politics Conference. She warned that if … Read the whole story