The now completed merger of comScore and Rentrak, and Nielsen's Total Audience Measurement technology promises accurate indications of who is watching what, and where and when and how. Consumers may … Read the whole story
Kantar Media and 4C are partnering on a cross-screen targeted political ad solution, the companies announced on Monday. Read the whole story
On the heels of its acquisition of Rentrak, comScore is preparing a "roadmap" on a suite of new products and services leveraging its combined … Read the whole story
Buick had a banner year in 2015. But things are just getting started. "Marketing Daily" spoke to Molly Peck, Buick's director of marketing, about … Read the whole story
Yahoo! Inc. announced Friday the launch of The Vertical with Woj, a digital hub for NBA news, information and storytelling run by Yahoo NBA … Read the whole story
Now that it's 2016, there's certainly one thing on which the digital advertising community can claim a wide consensus: the necessity of moving beyond … Read the whole story
We have written here before about the alleged improprieties that agency holding companies, and especially their media and digital outposts, may have conducted with … Read the whole story