The top 10 Super Bowl ads have been shared 2.9 million times so far, a "significant decrease" (down 36%) from last year, says ad tech firm Unruly. What's up with … Read the whole story
Less than a year after it agreed to acquire AOL for $4.4 billion, telecommunications giant Verizon is weighing a bid to acquire Yahoo, CEO … Read the whole story
It's time we see those Super Bowl spots across multiple screens for what they really are: a fata manana. That's a combination of "fata … Read the whole story
Like our politics this year, the advertising around Super Bowl 50 may be sad indications of institutional decline - just how detached the rituals … Read the whole story
Eighty-one percent of U.S. homes have either set-top DVR technology; subscription video-on-demand service (SVOD) Netflix; or use video-on-demand (VOD) from a pay TV provider. Read the whole story
The history of Super Bowl ad fiascos is rich with malpractice, and Sunday gave us some more. But the only thing worth discussing is … Read the whole story
What's it's like to update ads in real time during an event? Ad-tech company Flashtalking gave me a demo during Super Bowl 50. Read the whole story
Hyundai was in top gear for the Super Bowl, speeding away with top honors in "USA Today"'s Ad Meter competition for its spot featuring … Read the whole story