YouTube Red's exclusive material quickly made it to Facebook, and surprisingly, to the ad supported YouTube. That was not the plan. Read the whole story
Gaming connected consoles will still command the most users -- 54.3 million, according to eMarketer, a 5.1% improvement from a year ago. Google Chromecast, … Read the whole story
This shareability of traditional video is a crucial selling point. Right now, virtual reality still doesn't have it. Read the whole story
The new team is building and executing strategy across digital, mobile and emerging platforms. Their goal is to expand the reach of its brands, … Read the whole story
Facebook founder and CEO Mark Zuckerberg touted virtual reality as the future of social media at Samsung's Mobile World Congress in Barcelona over the … Read the whole story
Strong broadcast network TV advertising dollars continued in January -- amid a slowly rising overall ad marketplace. Growth of 74% in January helped to … Read the whole story
The effort also involves a special edition vehicle, the 2016 Jeep Renegade Dawn of Justice Special Edition car. The campaign kicked off Feb. 22 … Read the whole story
Even if you're not here in Phoenix, join MediaPost via livestream for the Programmatic Insider Summit; #MPProgrammatic Read the whole story
Will data acquisitions lead to more data-driven marketing? Read the whole story