A new comScore graphic says U.S. men, 18 to 24 years old, are very reliable users of ad blockers. So are wealthy people. Read the whole story
In a move that could greatly accelerate the programmatic TV advertising marketplace, a major supply-side developer -- Comcast's AudienceXpress unit -- has begun rolling … Read the whole story
Content discovery platform Taboola on Tuesday announced a partnership with NBCUniversal News Group in which NBCNews.com, TODAY.com, MSNBC.com and CNBC.com will work with Taboola … Read the whole story
Facebook needs people to share more personal posts, and it is betting on live video and continued app diversification to do so. At the … Read the whole story
For Hulu, the premium digital video service, value has climbed sharply, according to one media analyst. For its existing Hulu business, the video service … Read the whole story
Programmatic mobile video is an area of vast potential within the marketing arena. Adoption of programmatic mobile video is undoubtedly growing - but not … Read the whole story
Ad fraud's worse than you think, and t's not just a programmatic problem. That's among the five things you didn't know about ad fraud … Read the whole story
It's nice to hear someone who's qualified to have an opinion warn the self-obsessed they are revisiting an unhappy time -- adolescence. Read the whole story