Nielsen released data on who's watching what on Neflix, Amazon, Hulu, et al, but you have to wonder why those SVODs or studios they buy from don't spill more beans. Read the whole story
Yahoo President and CEO Marissa Mayer told investors Thursday that the company's management team and board are fully aligned with "delivering shareholder value" through … Read the whole story
The IAB has issued a whitepaper that seeks to clarify the confusion over programmatic video and sort through issues for all stakeholders. Read the whole story
"The jingle is our way to talk about home cleaning that's rooted in brand identity and heritage, while also being based on consumer behavior … Read the whole story
More Americans are using connected TVs now than a year ago. About 74% of online Americans use some form of Internet-connected TV set, and … Read the whole story
Thrillist Media Group's content lab The CoLab is launching its first incubated media brand. Called Supercall, the new platform is unique because its inception … Read the whole story
Ad blocking. Decreasing CPMs. User fatigue. Slow page loads. The current state of digital monetization has left publishers, content owners and app developers wondering … Read the whole story
Socintel360 reported that programmatic video revenues will nearly double from now to 2018, hitting $15 billion. Yet growth challenges persist, and some markets are … Read the whole story
It is easy to write off email as a "legacy," but it is the lynchpin in cross-channel ID and an unrivalled communications tool for … Read the whole story
It's not often that Rupert Murdoch's News Corp. gets to play the wounded victim of a manipulative media giant -- but this time maybe … Read the whole story