The top shared ads for these Olympics, like most of the ads for most Olympics, are just as earnest as the network packaging of the competition.. Read the whole story
"What better way to reveal the new engine than to bring our customers behind the scenes to see how it's made firsthand," Harley-Davidson's Dino … Read the whole story
Craig Key, SVP of Media at space150, says ad blocking offers an opportunity to experiment on new platforms in order to create stronger connections … Read the whole story
If you're a romantic who loves DIY projects, then you'll love Lowe's "House Love" video, running on social media. The 3-minute videobegins with a … Read the whole story
Mark Ellis, Time Inc. president and chief operating officer for sales and marketing, says eliminating the publisher title ("antiquated, because it denoted a print-centric … Read the whole story
The campaign targets both mainstream and Hispanic audiences, and aims primarily to woo younger consumers while also appealing to a broader age demographic. Read the whole story
Not all brands tie and time television advertising spots to run simultaneously with search ads. But when they do, how should marketers think about … Read the whole story
"Consumers are having problems figuring out the download procedures or remembering passwords," says GfK's David Tice "It's not as simple as just putting in … Read the whole story
When did it get ok to start hating everything and to publicly convey your negative opinions in a demeaning, hurtful manner? When did society … Read the whole story
During a panel on ad blocking at MediaPost's Programmatic Insider Summit, agency pros were divided on what a post-ad blocking ad experience looks like. Read the whole story
Targeting and reaching users on whichever device they may be on at a given time is increasingly the norm in the programmatic advertising practice. … Read the whole story