Verizon, which picked up legacy brands like Yahoo and AOL, is now eyeing Vessel. The subscription video platform started just a year and a half ago with the idea that … Read the whole story
TV viewing on Internet-connected devices among 18-49 viewers was up nearly 60% in August versus a year ago, now accounting for 8% of total … Read the whole story
Entertainment marketing is busy year-round, but as summer ends and new routines take shape for fall and winter, entertainment marketers have extra timely resources … Read the whole story
Integral Ad Science (IAS) announced on Thursday that the Media Rating Council (MRC) has given it accreditation for Sophisticated Invalid Traffic (SIVT) detection for … Read the whole story
At last count, next week's navel-gazing Advertising Fest in New York consists of 126,543 ways to kill an hour of your time listening to … Read the whole story
If you're a sucker for mushy love stories, break out your tissues before you watch this touching video for Dove. "Amazing Moments - Louisa … Read the whole story
While YouTube is only building out its social features now, the video-sharing site already leads the other big social platforms among teenage users. Read the whole story
The role was previously unfilled and Irwin Gotlieb remains global chairman of the unit while Dominic Proctor, who has been global president is stepping … Read the whole story
What if we hired 10,000 people to run through malls and city streets, screaming our brand names in teenagers' faces? Read the whole story
Time Inc. has debuted a dedicated virtual reality platform that will host all VR content for the company's brands, called Life VR. The kicks … Read the whole story
With The Weather Company now a unit of IBM, RTBlog recently spoke with Jeremy Hlavacek, VP for global automated monetization about the business. Read the whole story
Cincopa, a video hosting and Web management platform, is now compatible with a plethora of email marketing tools, bringing the power of video marketing … Read the whole story
Twitter is now offering native ads to brand partners running mobile app install campaigns on the Twitter Audience Platform, the social giant is expected … Read the whole story