Is there a Facebook emoji that shows an exec with egg on his face? Maybe there ought to be. Facebook just admitted it wildly overestimated the time spent on ads … Read the whole story
The need for greater transparency and accountability hit the advertising industry Friday after Facebook confessed that it miscalculated how long site visitors watch video … Read the whole story
The hyper-fragmentation of consumer choice across all screens is reducing the share of choices they make to watch a TV channel. That's among the … Read the whole story
For the three-week period before and around the start of the new TV season, networks spent -- and/or placed promotional announcements -- valued at … Read the whole story
SpinMedia has sold its properties Idolator, Buzznet and PureVolume to start up media company Hive Media. Hive Media launched just last year. The future … Read the whole story
"We often get asked to [create] viral videos. But it doesn't really work like that," says Rob Zuurbier, partner and managing director at SuperHeroes … Read the whole story
In the e-commerce industry, Germany has the highest Facebook CTR (Click Through Rate) at 1.62%, followed by the United States at 1.54%, as Global … Read the whole story
Quick. Name one of the fastest-growing video ad units this year. You guessed mid-roll, right? Or maybe not. But this video workhorse ad unit … Read the whole story