A new report suggests consumers shouldn't keep being told it's the greatest thing since sliced bread, and the advertisers and content creators should figure out what it really is (and … Read the whole story
The Interactive Advertising Bureau (IAB) on Monday released an overhaul of the "IAB Standard Ad Unit Portfolio" for public comment. The goal is to … Read the whole story
Facebook should have a thumbs-up, thumbs-down and crossed-fingers button for all the times it has offered something to advertisers, publishers and users that was … Read the whole story
Bounding into hardware and physical fashion, Snapchat just unveiled Spectacles -- stylish video-recording sunglasses that are expected to retail for $130. The shades can … Read the whole story
Hulu says it wants big TV advertising dollars -- like those its owners get. Shouldn't surprise anyone -- but Hulu is owned by Walt … Read the whole story
Live TV views have dipped, but on the upside, in the second quarter, smartphone time with apps or on Web sites has soared, climbing … Read the whole story
The most troubling news comes from Facebook, which admitted recently that it had exaggerated online video viewing by its users by a substantial margin. Read the whole story
Although cord-cutting/shaving worries remain, the pay TV industry remains relatively solid -- in terms of the percentage of U.S. subscribers and higher consumer prices. Read the whole story
As I have said in some of my presentations, every week it seems the famous lines from Charles Dickens ring so very true: "It … Read the whole story
Two unlikely rivals in cloud storage -- Adobe and Microsoft -- have formed a strategic partnership to help large corporations and advertisers making deep … Read the whole story
Just when advertisers felt they'd mastered the Millennial generation, along came a new challenge. Gen Z - people born in the late 1990s and … Read the whole story