Data from Hitwise shows the value of scandal. While millions live streamed the second debate, many millions also searched for the Trump video, and the down and dirty on Bill … Read the whole story
Longtime veteran media and TV executive Barry Diller says traditional TV is in "survival" mode when it comes to potential harmful prospects of cord-cutting … Read the whole story
While consumers are increasingly devouring TV shows and movies online and via over-the-top options, they're also still gobbling up snack-size programming. Indeed, short-form videos … Read the whole story
A few years ago, I turned 55. After aging out of the mythical 18-49 age group five years earlier, I was now moving out … Read the whole story
The Interactive Advertising Bureau's new formats and standards for ad units will have a major, positive impact on user experience, helping stem the tide … Read the whole story
"Good, fast, cheap - pick any two" is a common phrase that defines the constraints on any initiative. If used as a lens through … Read the whole story
Amazon's intrusion into all civilized areas of commerce continues apace with the launch today of its on-demand streaming service, Amazon Music Unlimited, even as … Read the whole story
Google has acquired FameBit, a technology platform that helps creators and brands find and work with each other through sponsorship and paid promotions. Read the whole story
The new group, called the Alliance for Inclusive & Multicultural Marketing (AIMM) is designed to help strengthen multicultural marketing efforts by brands and agencies. … Read the whole story
Increasingly, TV homes are signing onto multiple subscription video-on-demand services, "self-bundling" their own TV network services. Read the whole story