Unruly, the ad tech company, says the John Lewis ad, #BusterTheBoxer is the more shared commercial of 2016. Read the whole story
Well, at least content they find 'compelling,' according to a new Accenture Interactive survey of more than 1.000 consumers. Almost half of those polled … Read the whole story
The new wave of cross-device attribution. An interview with Rahul Bafna of Drawbridge. Read the whole story
Audience technology firm YuMe launched what it's calling an "immersive 360-degree video ad format". The unit aims to offer consumers the ability to control … Read the whole story
AT&T appears to be violating the net neutrality rules by exempting DirecTV video from customers' data caps, the FCC told the company this week. Read the whole story
Online magazine audiences continue to shift from desktop to mobile devices, according to the latest Magazine Media 360 Brand Audience Report from The Association … Read the whole story
Facebook, in an attempt to drive mass adoption of Facebook Live, has turned to TV, becoming a major advertiser there in the process. The … Read the whole story
An esteemed colleague once told me that no category of business expense contains as much waste as marketing. The amounts are astounding. Some marketing-related … Read the whole story
Research has shown that the biggest concerns of a modern-day college-hopeful have shifted from what the University has to offer, to what their future … Read the whole story
Global spending on social media advertising will overtake newspapers within the next four years, according to the latest media expenditure forecast from ZenithOptimedia. Read the whole story
The goal of the campaign is to demonstrate how MetLife helps businesses navigate the changing workplace. A 30-second spot premiered on the Sunday morning … Read the whole story
Digital publishers may have embraced "native" formats as a godsend for new advertising revenues, but the majority of ad execs are more keen on … Read the whole story