Parks Associates says 31% of broadband households now have multiple OTT subscriptions (Is it Netflix plus one and chill twice as much?) Read the whole story
Pandora, a media brand synonymous with digital audio, Wednesday unveiled a "muted" video ad, as well as a responsive mobile display unit, both of … Read the whole story
This year, programmatic capabilities will come to native advertising, according to Dan Greenberg, co-founder and CEO, of Sharethrough, a provider of native advertising software … Read the whole story
Broadcast TV was down some 19% -- $1 billion lower-- to $4.4 billion. Analysts have blamed some of the pullback on lower Presidential election … Read the whole story
Viewability isn't a be-all and end-all, but it's a few steps in the right direction. Read the whole story
While digital media startups are hardly rare, it's probably safe to say that few executives have co-founded, incubated and been instrumental in driving the … Read the whole story
Overall political advertising in the 2016 election cycle was up marginally (4.6%) cycle-over-cycle, no thanks to the presidential race, where Donald Trump spent 34% … Read the whole story
Telling a story is not easy. Telling a story in 120 seconds is even more difficult. During this past New Year's Eve celebration, Google … Read the whole story
As 2017 begins, we believe it's a good time to take a deep dive into which American consumers are actually buying luxuries. Listening to … Read the whole story
Facebook interest targeting is an extremely powerful, yet often wrongly used, audience targeting tool that nearly all social media platforms have. But I am … Read the whole story