Apple CEO Tim Cook declared that fake news is "killing people's minds," and he called for an industry campaign to clean up its act. Well??? Read the whole story
When optimizing for social feeds, the study found specific creative elements can be tweaked to significantly increase view through rates and impact. The agency … Read the whole story
Content advertising is projected to grow into a $50 billion market by 2021 -- up from $12.8 billion in 2016, according to projections from … Read the whole story
Earned media is defined as press interviews and appearances on all media, including TV, radio, online and print publications. The topic of fake news … Read the whole story
CBS has bought a controlling 50% stake in an independent TV production company, which currently produces "Life i n Pieces" for the network. Read the whole story
Advertisers took risks and sought opportunities to showcase new formats into the broadcast. Read the whole story
There was a limit, after all, to just how long Verizon could withstand the pressure of its rivals offering unlimited data plans. Starting today, … Read the whole story
Facebook's decision to allow itself to be audited by the Media Rating Council (MRC) is a positive move. In a blog post, Facebook announced … Read the whole story