Adidas is taking its running shoes and racing after its audience--on digital platforms. That's what its customers are watching Read the whole story
Content discovery platform Taboola said it will collaborate with The Trade Desk to enable the ad-tech firm's customers to programmatically buy video and native … Read the whole story
Critically, Snapchat's general popularity has yet to undercut its status among Millennials, according to comScore's 2017 Cross-Platform Future in Focus report. Read the whole story
The latest Deloitte "Digital Democracy Survey" says 80% will skip digital TV/video commercials with over 70% of Millennials and younger Gen Z viewers finding … Read the whole story
CBS News updated its apps for Amazon Fire TV and Android TV, with a redesign highlighting its streaming news coverage. The apps offer 360-degree … Read the whole story
As more advertisers turn to native advertising and branded content and publishers are racing as fast as they can to meet their needs, eMarketer … Read the whole story
The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness … Read the whole story
Amazon sent an email around asking customers to decide on TV pilots it is considering for its Prime Video streaming service. That's nice. But … Read the whole story
The IAB's Randall Rothenberg is not buying that Adblock Plus has gotten the ad tech industry to play along with its very robust Acceptable … Read the whole story
Where to find the feistiest woman on the small screen. Read the whole story
Jimmy Fallon's playful hair-tousling of then-presidential candidate Donald Trump on "The Tonight Show" last September may or may not be one of the reasons … Read the whole story