Mitch Oscar

MPG EVP, Televisual Applications

Mitchell Oscar currently holds the position of Executive Vice President, Televisual Applications, a newly created position at MPG, a division of Havas global marketing services company, focusing on the development and deployment of new video applications as they traverse digital television, broadband and wireless platforms. His mission is to explore the potential value of interactive video media applications and technologies for the development (ideas and implications) and execution of advertising models for MPG clients.

Meet Mitch at:

Panel: Informing the Buy
Date/Time: 3:00 PM Historical set top box viewing patterns, genre affinity audience flow and individual commercial audience delivery guarantees are concepts beginning to permeate the national TV buying process. This panel will explore how the leading practitioners of these arcane sciences are able to utilize set top box viewing data in combination with sales representation of commercial TV inventory to deliver more targeted television campaigns.

View Mitch Oscar’s presentation slides
View Matt DelRe’s presentation slides
View Chip Scully’s presentation slides
View Jon Werther’s presentation slides

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